Our story
I started By Evie after I had you. Before that, when I was pregnant, I bought maternity clothes and realised they were made for a moment, for a body that would only exist for a few months, and that afterwards I would have to go and buy something else all over again.
It made me notice how motherhood gets talked about in stages. Maternity, then postpartum, then back to normal.
It has never felt like stages to me. It felt like slowly growing into someone new.
When you arrived, my body changed, my life changed, and I was learning how to be your mum all at once. Somewhere in the middle of it I realised I wasn't losing who I was, I was becoming a different version of her. A stronger one. A softer one. A new one.
I wanted clothes that could come with me through that. Things I could move in, feed in, sleep badly in, and still pull on the next morning without thinking about it.
So that's what I make now. Clothes for where you actually are.
I'm petite, and if you're petite too then you already know how little there is out here for us, especially in those months when you're feeding a baby and you just want to get dressed without the whole thing turning into an ordeal.
This is named after the little girl who changed my life, and it exists because I don't think motherhood is about getting back to who you were before.
If you're a mum reading this and you're in the hard part right now, feeding at 2am, not recognising yourself in the mirror, wondering whether anyone had you in mind: someone did. I've never believed your body is a phase you have to get through before you're allowed to feel like yourself in what you're wearing. It's already doing more than enough.
Nadia
Evie's mum
If you'd like to be part of this from the beginning: