Our story
I spent much of my pregnancy in my husband's clothes. Partway through, nothing I owned fit, and the maternity racks were cut for someone taller. Everything I tried swallowed me. I was already uneasy in a body that changed every week, and getting dressed made it worse.
So I bought clothes I knew I'd only wear for a season. It felt wasteful every time. Then Evie arrived, and most of them turned out useless anyway: nothing opened for feeding, nothing suited the body I had now. I found myself buying all over again.
By Evie exists because of that year. Every piece is cut for petite frames first, not shortened as an afterthought. Every piece carries you through pregnancy, opens for nursing, and belongs in your wardrobe long after. One wardrobe, worn differently as your season changes.
I named it after my daughter, because she's the reason for all of it. The hard parts included.
If you're in the hard part now, feeding at 2am, not recognising yourself in the mirror, wondering if anyone thought of you: someone did. You were never forgotten. You matter, even when it's hard. Especially then.
Nadia
Evie's mum
If you'd like to be part of this from the beginning: